The most useful book you can read.
Have you been in a situation where you are reading a book and your thoughts run away so far that you need to reread a couple of pages when they come back? That was constantly happening with me when I was reading this book. Not because it is not interesting, but because almost on every page, or at least on every chapter, I was like - oh, that's why I do this. Or - oh, that's why advertisement, news, politics, science, etc., works like that.
Not every idea was new for me, but the book goes into a detailed explanation of every experiment that was done to prove or disprove the point. And it is fascinating.
I got this book in Russian translation, and I feel that some bits are missing during translation. The title translated like 'Think slowly decide quickly', which is far from the the original. So yeah, I definitely will reread this book in English.
Original Title: Thinking, Fast and Slow
ISBN: 0374275637 (ISBN13: 9780374275631)
GoodReads: 4.16 / 5